4 · Unit economics

What one job actually clears

Team Armored already owns the ladders, trucks, fall-protection training, and insurance base. That changes the startup-capital math materially versus every published "start a lighting business" guide, which assumes a cold start.

Permanent — per job

Ticket size and margin

Recommended rate
$20–30/ft
Typical residential ticket
$4,000–6,000
Range $2,000–15,000+
Gross margin, industry-cited
35–50%
Install time, 2-person crew
1 day
150–250 ft roofline

These margin numbers are vendor-adjacent

The 35–50% gross-margin figure comes from wholesale suppliers and vendor blogs (Thunder Lighting Supply, Strandr, ShawTech) that financially benefit from contractors adopting the business. No independent trade-press or CPA-reviewed case study was found. Treat it as a planning range to stress-test, not a guarantee. No verified example of a roofing company's real P&L from adding a lighting division was found anywhere in trade press — this pattern is vendor-testimonial only (one Trimlight dealer cites "250 jobs year one, 600 year two" with no dollar figures attached).
Permanent — supply path

Four ways to source it, and what each actually costs

PathBuy-inTerritoryOngoingReal tradeoff
Trimlight (dealer, not FDD franchise) $5,000–$10,499 Exclusive by zip code None disclosed RGB not RGBW; Pinellas zip availability unconfirmed — Gemstone already names Palm Harbor
Gemstone Lights (dealer) $10,000–$15,000 inventory None — no exclusivity Minimum annual sales quota (undisclosed threshold) $2M revenue / 5-yr-in-business eligibility bar; already active in Pinellas (Oldsmar)
Oelo (tiered dealer) $5,000 / $25,000 / $75,000 Not disclosed Annual purchase minimums by tier Only brand with real, current, itemized pricing published directly on its own site — most verifiable
Independent / OEM import ~$3–5/ft materials (unverified BOM) None None No franchise markup, but real UL/NEC listing gap — see Risks

The independent path has a real, documented failure mode

Bulk pixel-LED sourcing direct from Chinese suppliers (the same two vendors — "Ray Wu" and "Paul Zhang" — repeatedly named across installer forums) has documented reliability incidents: a 6% (15/250) failure rate on one bulk order and a reported pixel-fire incident. And the applicable listing standard for a permanent install is UL 2108/8750, not the UL 588 rating cheap "holiday" strip often carries — getting a product family independently listed typically runs $3,000–$10,000+. Skipping it risks a voided liability policy if something burns. This is the real price of the franchise premium: pre-certified product and a name to point to, not just brand markup.

Sources: trimlight.com/become-a-dealer · gemstonelights.com/dealer-opportunity · oelo.com dealer-tier product/checkout pages · r/WLED, r/xlights — independent sourcing & failure reports · UL / NEC Article 411 listing requirements (waveformlighting.com explainer)

Seasonal — per job

Ticket size and margin

First-year retail
$8–12/ft
Renewal retail
$3–5/ft
Install piece rate
$0.80–1.00/ft
Takedown piece rate
$0.20–0.25/ft

Wholesale material cost per foot from commercial suppliers (Christmas Lights HQ, Seasonal Source, Minleon, Holiday Bright Lights, Winterland) requires opening a reseller account to get a real quote — none publish wholesale pricing publicly. Budget this as the single open number before committing capital; see Risks & Gates.

Startup capital

What it actually costs to start, given what's already owned

The existing-infrastructure discount is real

Every published "start a lighting business" guide assumes a cold start — ladders, truck, insurance, crew, all from zero. Team Armored has all of that from the roofing side already. The real incremental spend is inventory and (if permanent launches) a supply-path buy-in.

Seasonal — incremental

A cold-start guide estimate for a full seasonal operation (ladders, inventory, tools) runs $2,000–$10,000, of which $3,000–$5,000 is inventory. Team Armored's incremental spend is closer to that inventory slice alone — scales directly with install count and is the one number this plan can't finalize until a supplier account is open.

Permanent — incremental

$5,000–$15,000 in inventory for an independent/low-tier dealer path, before any franchise buy-in. Add the chosen supply path's buy-in from the table above. This is gated — see Risks & Gates before any of this capital moves.